COMMUNICATE

Publicly share actions, progress, and challenges

Tell your story. Inspire other companies to follow your lead and undertake their own journeys toward a more socially responsible seafood future.
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ACTION

01

Publicly report your company’s efforts to protect human and labor rights

Share efforts and progress

  • Establish baselines and set measurable goals with clear implementation timelines. See Commit for more information.
  • Report annually on progress, including seafood-specific examples. Share commitments, pre-competitive actions, challenges, and measurable progress through annual reports, blogs, and other media.
  • Participate in conferences, convenings, and interviews to share information about company efforts and raise awareness for global human rights issues and (e.g., human rights abuses experienced by migrant workers, dangers of at-sea work, silencing of workers’ experiences).

Communicate well

  • Elements of successful communication:
    • Transparency. 
    • Honesty.
    • Includes real-life examples or case studies.
  • Benefits of successful communication:
    • Shares accomplishments with a wide range of stakeholders.
    • Positions your company as a changemaker, with associated benefits.

Office of the United Nations High Commissioner for Human Rights

ACTION

02

Report instances of remediation

Provide transparency while meeting privacy needs

  • In aggregate or anonymized, publicly report instances in which the company investigated and remediated or supported remediation of human rights and labor issues, including workplace grievances and recruitment fees.
    • Reporting can occur through annual reports, on the company website, or through other public databases.

ACTION

03

Report instances of successful and unsuccessful corrective action plans

Use reporting to communicate due diligence efforts

  • Publicly report, in aggregate or anonymized, instances in which the company needed to implement corrective action plans (CAP) related to labor and human rights issues for its vessels and facilities or through those of its suppliers.
  • For CAPs with suppliers: publicly report cases, in aggregate or anonymized, in which sourcing relationships ceased due to a supplier’s inability or unwillingness to implement corrective action plans.
  • Reporting may occur through annual reports, on the company website, or other public databases.

Coca-Cola

PepsiCo, Inc.

Optimize Your Company's Path

Discover how companies can apply the RISE Roadmap to improve their social responsibility practices.

Retailers/Brands

Communicate publicly through a company website, social media channels, and point of sale materials.

Suppliers

Communicate regularly regarding efforts with buyers, such as retailers, brands, food service, or restaurants.

Processors

Communicate regularly regarding your company’s efforts with buyers, such as distributors, suppliers, retailers, brands, food service, or restaurants.

Producers

Communicate regularly regarding your company’s efforts with buyers, such as distributors, suppliers, retailers, brands, food service, or restaurants.

Build the Foundation

Responsible Recruitment

Worker Engagement

  • Report the number and type of grievances raised, including how grievances were identified, resolved, or other outcomes.
  • Report the conditions outlined in any current collective bargaining agreements, the number of worker committee meetings conducted, and other ways that the company is engaging workers.

Decent Work at Sea

  • Communicate about challenges and accomplishments specific to sourcing from fishing vessels.

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